Twitter for Business

The aim of this programme is to provide those with a basic working knowledge of Twitter the basic skills to set up a Twitter account for their business, with the skills to explore the relevance and potential of Twitter for their particular business and take their use of Twitter to the next level of usage.

Getting started

Learning Outcomes
–getting started workshop, you will set up your twitter account, set up your profile and send your first tweet. You will also learn how to connect with others.

  • Introduction• How to set up your twitter profile• Essential twitter do’s and donts• Understanding hashtags and keywords• How to use twitter lists• Understanding retweets and mentions• How to conduct twitter advanced search• What to share on twitter and how to share it
  • What is Twitter and how does it connect people?
  • Set up your Twitter account
  • Choosing and uploading a profile picture and header image Writing a killer Twitter bio
  • Send your first Tweet
  • Send a Tweet to someone
  • Understand when and why to shorten links, shorten and track a link Discover #tags, what they are and how to use them

Learning Approach

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of hand-outs and audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help existing Facebook business page owners develop their pages as part of an integrated social media marketing campaign Delivery style will include the use of trainer presentations, live demos, group and individual work, discussions and question and answer sessions.

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