Diploma in Digital Marketing Lv 3

Course Overview

Our Digital marketing Level 3 NFQ (Level 5) course is designed for business professionals seeking to understand the world of digital marketing. It will help students gain an insight into the role of a digital marketing professional in modern day business practices and to obtain the skills required to understand how to design, implement and measure the effectiveness of marketing strategies.

Our excellent programmes are delivered and designed by academics and industry experts who bring with them a vast wealth of experience and specialist knowledge to give students a greater understanding of the digital marketing arena, and our modules are adapted regularly to evolve with industry best practice and speed.

The Athena College of Ireland’s Online Live Platform effectively delivers our traditional instructor led programmes, and gives students an effective and proven online student focused learning experience with the freedom to attend class from virtually anywhere.on any digital device. Students connect to a virtual classroom at a scheduled time each week, and interact with faculty and fellow students alike. Our online learning environment gives students the education they desire while fitting in with the lifestyle they already have.


Upon students successfully completing this programme students will receive a certificate from City and Guilds Level 3 (NFQ Level 5) City and Guilds accreditation is a global recognised qualification, which is recognised in over 85 countries.

Features And Benefits Of Live Online Learning Courses:
  • Hands-on, live instructor-led training from any internet-accessible location
  • Real-time remote access to class software and virtual learning environment
  • Eliminate travel expenses and save the time spent in transit
  • Our Virtual learning environment is compatible with PCs, Macs, and all mobile devices
Course Content

This course offers students an understanding of digital marketing as part of their business strategy and introduces a variety of tools to create a more efficient and effective marketing strategy. It will help students to use digital marketing effectively and measure the results. This level 3 (NFQ Level 5) qualification will include Modules covering a wide range of knowledge and skills to help students fully understand the power and impact of Digital marketing for business.

Modules Include
  • Digital Marketing Landscape
  • Introduction to Digital Marketing Strategy
  • Introduction to Marketing planning
  • Ethics and legalities of digital marketing
  • Business concepts
  • Writing for the Web
  • Concepts of Project management
  • Introduction to Digital marketing metrics and analytics
  • Measuring quantitative business intelligence through site analytics
  • Marketing and social media monitoring.
  • Personal and professional development
  • Content marketing
  • Online display advertising
  • Marketing on mobile
  • Search engine marketing
  • Email marketing
  • Retention marketing
  • Video channel management
  • Introduction to SEO management
  • Nature of Social Media
  • Social Media Strategy
  • LinkedIn
  • Twitter
  • Facebook
  • Google +
Entry Requirements

There are no formal entry requirements for candidates undertaking these qualifications. This Level 5 will be of interest to senior managers, business owners, web-masters and IT staff who are interested in better understanding the digital landscape or who have direct responsibility for promoting their business.

Online Requirements - Online Live Technical Requirements

Athena College of Ireland’s online learning environment consists of our online classroom and many courses include an online lab component. Both are accessed seamlessly through our online web based learning management system. Before your course begins a member of our administration team will reach out to you and ensure your system is properly configured.For the best experience, we recommend students systems include:

  • Internet Access - Broadband with an upload speed of minimum 1mg
  • Computer , laptop or mobile device
  • Built in or usb hd Webcam and usb Headset
Follow our 4 easy steps from your computer or smart device which you will use to attend class:
  1. Student system requirements
  2. Log in to our LMS with your individual name and password
  3. Test your audio and microphone
  4. Test connection to our remote learning hubs (classrooms)
Career progressions / Career options

The level 5 is a gateway course for those who also wish to pursue a higher level in the Digital marketing industry but whom also wish to use this qualification directly within many industries.

  • Digital marketing (ad/campaign) executive
  • Digital marketing analyst
  • E-commerce marketing executive
  • Search marketing executive
  • Social media marketing executive

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