Diploma in Social Media for Business

This qualification, awarded by City & Guilds, is designed for those in, or looking to engage with Social Media for Business. With the rapid growth of social media as a proven communication tool for business, Our Level 3 NFQ (Level 5) in Social Media for Business course is designed for business professionals who are seeking to learn the fundamentals of social media marketing for business.

Our excellent programmes are delivered and designed by Academics and Industry Experts who bring with them a vast wealth of experience and specialist knowledge to give students a greater understanding of Social Media for Business, and our modules are adapted regularly to evolve with industry best practice and speed.

Whats involved in Studying this course?

The effective use of social media and digital marketing is a key aspect and important requirement for successful business strategies and practice today. Our Social Media for Business qualification will assess students to ensure they fully understand social media as a competitive business tool. This programme will help candidates to understand the impact of social media on business and teach then about the different social media platforms available and which ones are right for their business. The course modules will include:

  • Introduction to Social Media
  • Principles of social media for business
  • Introduction to Social networking management for Business
  • Auditing your organisation
  • Social Media Organisation
  • Learn to Blog
  • Social Media Strategy
  • LinkedIn
  • Twitter
  • Facebook
  • Google +
  • The uses of digital and social media in marketing campaigns
  • How to integrate social media to your events
  • Creating and optimising content for the web
  • Imaging software
  • Introduction to mobile social media for business
  • Create Images for business
  • Introduction to SEO
Entry Requirements:

There are no formal entry requirements for candidates undertaking these qualifications. However it is recommended that applicants have basic IT knowledge and skills as many of the modules will be assessed through digital technologies.

Assessment Methods:

Candidates must:

  • Successfully complete one assignment/e-portfolio of evidence for each mandatory unit
  • Successfully complete one Assignment/ e-portfolio of evidence for each chosen optional unit.

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